Suggested sessions for ProductCamp London

Below is a list of some of the suggested topics for sessions at ProductCamp London. Vote on your favourites, or submit an idea of your own!

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  1. Thinking about customer acquisition

    So you've got a great product, it's getting ready to be shipped, how can you get people using it and gain their feedback to help improve it so it's successful.

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    • Forget User-stories. Job Stories are the new black in Product Management

      Why are we obsessed with User-stories? It makes many assumptions the team is aware of and aligned on about who the user is. Why not look through the lens of the "Jobs-to-be-done" framework and add a desperately needed layer of context, which will help the team better understand what's needed for your product

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      • How to optimise a product backlog

        I'd like to discuss best practise for prioritising hundreds of competing tasks in a product backlog which meets the needs of multiple stakeholders across the business.

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        • For the sake of the environment, use more oil not less

          We are merely caretakers of this world what we do now will affect the kind of inheritance left for our children and their children. Oil is limited, but is also used in a variety of applications. Instead of rationing it's use we should be using more....

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          • Sensemaking - Portfolio Product Management in a Complex world

            In Cynefin we talk of hypotheses which are basically ideas and the exploration of these as long there is messy coherence, that is someone can make a coherent argument for a particular hypothesis. We are not trying to establish if a hypothesis is right or wrong, only that there is a degree of coherency that supports running an experiment. The implications are that we remove the need for there to be a formal justification for an idea as we are looking to validate them as part of establishing the options.

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            • How much "technical" does a Product Manager have to be?

              There's an ongoing debate on how much technical a product manager has to be, or if "non-technical" product managers even exist. This is also pretty evident in job postings for PMs, where technical requirements vary hugely, from strong programming and computing background to zero experience (although the first case seems most common).

              Can we identify a valid "minimum" technical level for Product Managers?

              Some food for thought for the discussion:
              "Getting to “technical enough” as a product manager"
              http://bit.ly/1SFmUr4

              "PMs, you don’t need that technical degree"
              http://bit.ly/1qmpDwm

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              • QR codes: customer acquisition miracle or myth? Contains data from the real world

                QR codes: Either you love them or you hate them. Sceptics deride them as a gimmick and that the general public lack the knowledge of what they are or even how to use them. Evanglists regard them as the holy grail for encouraging customer engagement and interaction from offline media. Despite these polarised views, there is little data published on their effectiveness.

                In this talk, I will discuss how we used a very data-driven approach to evaluate the effectiveness of QR codes at increasing customer acquisition for one of our online products. I’ll go over the data findings and share…

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                • what the cloud means for product managers

                  The cloud is little more than an idealised data-centre, but to use it properly you have to build properly, what does that mean for a product manager?

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                  • In-product data visualization

                    Not data journalism, but data viz IN your product. How to visualize and represent data to your users so they take the right next actions?

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                    Suggested sessions for ProductCamp London

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